Before you launch your location-based marketing (LBM), it is recommended that you identify and engage your most suitable geofencing provider. Remember, your selection of a geofencing partner can break or thrive your marketing campaign. Ideally, it is feasible to try before purchasing. Below is what to search for and the reasons why.
Remember, GPS can drain the battery at a very high rate. Thus, your geofencing provider should never depend on GPS for the functionality of the app. The app should only use the GPS for the purpose of mapping where necessary. Remember, you can lose your app users once they realize that it’s the reason for their battery drainage.
It can be challenging though doable to come up with an app that offers the users accuracy and strives to retain battery efficiency. The developer needs to optimize the symmetry between the two factors correctly. The professionals in the field tend to apply a set of complicated algorithms to bring out this balance. Therefore, look for a geofencing provider such as Propellant Media who can offer both accuracy and efficient-battery solutions. Avoid working with two geofencing partners who claim to work together to provide both
solutions.
Geofencing marketing is advancing. Other than being based on location notifications, it can now collect location information about user’s practices and utilizes this data to reach out to them in a more customized approach. It can as well utilize these details to help understand the marketing channels in a more holistic approach. Therefore, be sure the app can help you;
Gather details on foot traffic- that will help establish the level of traffic in a location before you launch the app to your targets. It can also give data on the location visits generated through your marketing approach.
Establish the dwell time- that is generally the length of time expended in a geofence. It aids you to find out if the users of your app were passing by or used it with a definite motive like an intention to make a purchase. Only possible if the time can be approximately measured. Visit https://www.propellant.media/geofencing-marketing-company-providers/ for the best geofencing marketing.
Track the visit history- can you see the locations visited by the app users? It will aid in developing customized content.
How simple is it to manage the geofence solution? Note, you need to be provided with a dashboard to give you easy control of your geofencing solution. That is the only way you can design, manage and make the most effective use of your geofences. This website has more on marketing: https://www.britannica.com/topic/marketing.
